Simon has been working in Advertising and Design since 1996. His career began in Scotland working in editorial design. In 1998, Simon set sail for America. He landed in Florida, which he found to be much sunnier than Scotland. So he stayed and worked in advertising agencies on brands like Cunard, Swiss Air, Marriott, Hops, Caterpillar, Devil Rays, and Sports Authority.
If there’s one thing Simon has perfected in his 20+ years in advertising and design, it’s knowing his audience. He’s created award-winning work for people wanting to take a cruise, book a hotel room, rent an apartment, attend a sporting event or travel to a new destination.
Through a variety of these hospitality-related experiences, Simon has developed a keen sense of understanding the prospect mindsets, positioning the location and creating identities, websites and advertising that are both relevant and distinctive.